There is no silver bullet to improving your Reels scores. But you can level the playing field by studying the ins and outs of the Instagram Reels algorithm and the kinds of content that do well in your industry.
Marketers, influencers, and company owners would do well to learn the inner workings of Instagram’s algorithm and the kind of content most likely to increase their profile’s visibility, thus increasing the likelihood of more views and, ultimately, more sales.
After initially focusing on picture sharing, Instagram said in 2021 that it will move its attention to being a better rival to TikTok and YouTube, two other popular multimedia platforms.
So how exactly does this algorithm function, and how can you leverage it to expand your brand’s audience? How about we find out?
- By increasing your followers, publishing often, and making high-quality material, you can get to the top of Instagram’s Reels algorithm.
- Those that contribute to the Instagram community will have their Reels featured.
- Political viewpoints, shaky footage, and violent material are strictly prohibited on Instagram.
- Get more out of the platform by making good use of its audio, video, and interactive sticker tools.
- Increase your Reel’s discoverability by including a suitable quantity of high-quality hashtags.
- Keep the Clip from being posted whenever you like. Certain timeslots attract more viewers than others.
Learning Instagram’s Highlight Reel formula
Although Instagram’s algorithm is generally discussed as a monolithic concept, there are really a number of different algorithms at play.
“many algorithms, classifiers, and procedures, each with its own function,” as Instagram puts it.
Perhaps you’re wondering how you might maximize the exposure of your branded content and the quantity of possible new consumers you can reach by “hacking” the Instagram algorithm. This is the critical point:
To go viral, you need to make content that people will want to share and keep, and you need to motivate them to do the same for your brand.
To truly stand out in an Instagram Reel, it’s important to highlight your brand’s personality in all its glory.
Nevertheless, before letting your true colors shine through, it’s important to familiarize yourself with the algorithm’s guidelines and how it determines which posts to display to the public.
Instagram’s algorithms are meant to keep you engaged by continuously serving up content that you’ll find interesting and useful.
Envision being on the complete other end of the spectrum. If you want to keep your new followers on your Instagram page, you need to know how to make Instagram Reels that interest them.
Using Instagram’s algorithm to your advantage: 10 tips
It’s only logical to wonder how Instagram’s algorithm may influence your own marketing strategies. Let’s examine the many possibilities available to you in order to increase your profile’s exposure.
1. Establish a suitable brand for your company
It’s important to learn how Instagram Reels works before you try to game the system. Instagram is a visual network, so the content you share should accurately represent your company. So, it is essential that your social media branding is spot on.
Even if your Videos are riveting, they won’t get very far if your company’s name and logo design don’t seem professional when displayed.
As the primary picture, your logo must be posted with exact dimensions. If you want to subtly market your business to the individuals who would be visiting your profile after clicking on your Link, you should use that profile as a landing page. Make sure you have a stunning Instagram logo before you begin posting anything if you don’t already have one.
2. Make sure you’re putting out good material.
It might be tempting to focus solely on your business while making video, but keep in mind that Reels are meant to be lighthearted and entertaining. When it comes to getting people engaged and participating, nothing beats a good joke.
Consistently provide high-quality, interesting, and informative information in your Reels. Don’t only imitate the actions of others; put your own twist on them.
Just use your creativity and stop thinking too literally. Use the tools provided by Reels to your advantage and keep making entertaining films for your audience.
Within the first three seconds of your video, you should attempt to make your argument or introduce the issue. Users are more likely to watch the whole Reel if they don’t have to struggle to understand the content.
3. Create visually engaging reels
Reels have become shorthand for videos that include text, stickers, and effects. You are welcome to use them in your Own material if you feel they would benefit your brand. Instagram, with its emphasis on visual material, is a more engaging platform for capturing and holding your audience’s attention.
Including stickers, polls, quizzes, and GIFs in your Instagram Reels can help boost user engagement and generate greater enthusiasm for your content. As you may already know, Instagram’s standards highly encourage the inclusion of these creative assets in your Reels. By leveraging these features effectively, you can potentially increase your Reels likes and drive more traffic to your Instagram Page. So, it’s crucial to make the most out of these features to create a compelling and engaging experience for your audience.
Promote dialogue by asking viewers to submit comments on-screen or in the subs, and then engaging with their input.
4. Be strategic with your hashtags
Use hashtags in your content strategy to increase your Instagram Reels Likes. The effectiveness of this strategy depends on your ability to discern which hashtags your intended audience really employs.
Your Instagram Reel allows for up to 30 hashtags, but remember that quality, not number, is sometimes more important. Get the conversation started by using the right three to five hashtags. It also helps to interact with accounts that post content with the same hashtags. Engaging with others who are also using the same hashtag will likely result in more attention from those individuals.
5. Play popular songs
The music you pick to score Reels has a significant impact on the tone of the game. The music you use should be memorable and fitting of the subject matter. Make sure your own music is easy on the ears and sounds professionally produced if you plan on using it.
Instagram is more likely to promote your content if you utilize music in your posts in the same manner that other users in your community do.
6. Work with influencers in your field
Working with popular Instagram users might help you get noticed and get new fans.
A new audience base is provided by influencers, which is one of the quickest methods to obtain visibility and new followers in light of Instagram’s new algorithm.
The events of 2020 have left many yearning for lighthearted online encounters. Find a method to collaborate with other content providers and use your imagination to promote each other’s work. Influencer marketing and Instagram highlight reels complement one other well.