According to current estimations, Indian employees have one of the highest turnover rates in the world. A culture of creativity and hard work is what Uday Kotak, Sanjeev Bajaj, and Harshil Mathur seek to cultivate at their company. Improve the business culture by becoming more familiar with it.

Company culture and executive culture are described as a set of beliefs, goals, and behaviours that are shared by all employees. This culture has an influence on both the business and social spheres. The founder of Vaynerchuk Enterprises, Gary Vaynerchuk, asserts that “business culture is the backbone of any great institution,” and he is not exaggerating. Employers who encourage mutual respect and pride in one’s work will be more successful in retaining their top personnel. Employees and stakeholders are motivated and inspired by a strong leadership culture. In the long run, the culture of a firm is reflected in the brand of that organisation.

Benefits of a strong corporate culture

Corporate leaders in India are known for cultivating a tight working connection with their employees. It fosters a strong sense of connection and loyalty among the participants. Success is fueled by a shared set of principles. Companies that have a favourable work environment are more likely to attract and retain the most qualified staff. Stakeholder involvement and well-being are taken into consideration in the majority of business decision-making. This will be attractive to both investors and customers alike. Greater team development is fostered by an executive culture that is strong and cohesive. As a consequence, the different levels of the institution operate efficiently.

Auditing your current company culture

Several of India’s most senior finance executives believe that frequent audits of corporate culture are necessary. Even within a single organisation, it is fairly unusual for the culture of the organisation to evolve over time. Uncertainty regarding the needs of employees and the expectations of the market may cause early impressions to be skewed. In this case, the services of a third-party expert are required in order to conduct a company culture audit. In conjunction with company-wide surveys, an open forum or anonymous feedback may be used to gather information. As powerful as your current position may be, it may also be a warning that you need to shift course completely.

Getting to know your workplace’s culture

The culture of your organisation reflects the personalities of the individuals that work there. This statement of purpose captures the essence of what makes you unique. Workplace cultures may be classified into four categories: clan, adhocracy, market, and hierarchical.

Clan culture places an emphasis on connection among members and encourages them to operate as a group. The majority of small businesses and start-ups have horizontal organisational structures and regard their employees like members of a single family.

Adhocracy is a culture that places a high importance on the development of new ideas and initiatives.

Top Indian finance sector experts have identified measures to enhance your company’s culture.

Lead by example 

Others believe that a healthy corporate culture can only be formed and maintained at the top of the organisational hierarchy. Your dedication and commitment will be critical in putting the ideas you wish to see in your company’s culture to the test.

Review the procedure for making decisions.

It may be necessary to review calculated processes in order to establish a good executive culture. The company’s objectives, financial choices, employment of contractors and employees, and business procedures should all be in sync with one another.

Initiate better lines of communication

Communication is the most effective method of establishing a strong business culture. They enable the ideas or ethos of an institution to penetrate all levels and verticals of the organisation.

Focus on hiring, orientation, and onboarding.

One of the most essential things you can do to maintain your company’s culture is to hire people who are compatible with it. The promotion of diversity via work or values training is essential to a successful onboarding and orientation programme.

Recognize and honour accomplishments and the contributions

Employees have a deep bond with their employer, which acknowledges and celebrates their accomplishments on a regular basis. Increase the visibility and acceptance of rewards and recognition at all levels of the organisation.


Your company’s culture serves as the foundation for its identity. People are more likely to stay with a firm for the long term when they feel appreciated and respected by their employers. When you foster a positive work atmosphere, it is far easier to hire and retain top people than it is otherwise. Examine the advantages of enhancing your company’s culture, as well as the steps to take to get started.